Your story deserves
You build the product. We help refine the message.
Turn what you shared in one channel into a story ready for the next. We shape the message, formats and publishing plan around your audience.
Book a 30-minute intro See how it takes shapeHuman-led. Made with you.Greg stays involved from the first message to the publishing plan.
One source. More places to go.
From one recording to a channel-ready plan
Record once. Here is how a single conversation could be cut apart and spread across four weeks.
The 53:21 source runtime is real. Topic labels and timing splits are illustrative.
Illustrative example, not a delivery promise: the 53:21 source runtime is drawn from an authentic Community Clubhouse panel. Topic splits and calendar timing are illustrative. Formats, timing and cadence depend on the source, goals and agreed scope. Package outputs stay unchanged. Full Story includes a proposed four-week publishing sequence, not a guaranteed set of deliverables.
A webinar, interview, demo or recording day gives us something real to work from. We start by understanding who needs to hear it and why.
We look for the explanation, question or proof point that makes your product clearer to the people you want to reach.
The story can become channel-ready video and written content for places like LinkedIn, YouTube, email and your website. The mix follows the agreed scope.
We map a publishing plan around your audience and goals. Timing and coverage depend on the source material and agreed scope.
A source, shaped into a channel-ready plan
Begin with your demo, conversation, webinar or recording day. Start with the story your audience needs to hear.
Look for the explanation, question or proof point that makes the product clearer.
Choose formats for places like LinkedIn, YouTube, email and your website. These are possible outputs, not a fixed package.
Plan the next few weeks around your audience and goals. Coverage follows the source material and agreed scope.
Illustrative channel-format concepts, not published posts. The panel above is an authentic source still; final formats and publishing cadence depend on source review and agreed scope. No video is playing.
The real example: Community Clubhouse’s 53:21 panel became six chapter videos including the intro, plus prepared supporting assets. 51:19 combined video runtime.
See the project ↗
Produced by Greg through Player Driven. Supporting social copy remains draft material. No campaign performance claimed.
Selected work by Greg
Different source material. Different formats. The same editorial focus: make the expertise clear, useful and ready to travel.
Work by Greg
For Community Clubhouse’s Gamescom session, Greg turned a long-form recording into six topic-led videos, with chapter thumbnails and takeaway assets.
See the content example ↗
Founded & hosted by Greg
Greg founded and hosts Player Driven, turning practitioner interviews into video, audio, written stories and practical takeaways.
Explore an interview ↗
Educational content & interactive tools
Work for Checkstep includes a published trust-and-safety guide and an interactive moderation ROI calculator, giving buyers and users practical ways to explore the product’s value.
Read the published guide ↗ Explore the calculator ↗These examples describe Greg’s work and experience. They are not customer endorsements of Fresh Seconds.
What we can make together
Bring a product, a rough recording or a message that isn’t quite landing. We’ll agree on the audience, the work and the quote before production starts.
Clarify the audience, the problem and the point. Build a narrative around what matters, with a voice that still sounds like you.
Shape demos, founder conversations and webinars into video with a clear thread. Explain the product through the work it helps people do.
Turn the strongest material into selected clips, chapters, social copy and supporting assets. A connected collection for your channels.
A boutique studio, with an easier way in
A simple place to get started. A real person shaping the story. Every project is led by Greg, from the first brief to the final polish.
Choose a package, then talk it through. Fresh Cut is $1,000 USD one time, Second Serving is $2,500 USD one time, and Full Story is a custom quote. Book a 30-minute intro to confirm fit and scope. No payment or files are collected on this site.
01 / Essential content kit
$1,000 USD / one time
Turn one good conversation into a useful collection.
1 consolidated revision round
Scope and quote confirmed with Greg.
02 / Multi-channel content kit
$2,500 USD / one time
Give the same story a different treatment on each channel.
2 consolidated revision rounds
Scope and quote confirmed with Greg.
03 / Story-led campaign
Custom quote
Find the sharper story. Give it more places to land.
3 consolidated revision rounds
Scope and quote confirmed with Greg.
Shared scope: One supplied recording up to 60 minutes, with up to four speaker feeds plus one screen share. All topic videos are 2–8 minutes; shorts are 20–60 seconds. Counts are totals, not additions between tiers, and are confirmed after source review. A four-week publishing sequence is a proposed schedule, not a production-turnaround promise. Greg confirms the scope and quote before work starts. All packages include Greg’s editorial review. Default exports: shorts 9:16, topic videos 16:9, graphics 4:5; one aspect ratio per asset, with extra crops scoped separately. Article and deck use the supplied recording, not new reporting or research. A full-length replay edit is not included.
What counts as a revision? One round is one consolidated set of feedback on the delivered batch. Corrections to our typos or factual errors don’t use a round. New footage, a new creative direction or added deliverables are quoted separately.
Yep, you’ll work with me.
I bring a background in customer experience, technical support and solutions engineering, plus hands-on work hosting and shaping expert conversations. I help connect what you’ve built with why someone should care.
A little more about me ↗A direct line, from idea to handoff
Everything goes through Greg. We agree on the work, the deliverables and the quote before production starts.
A product, a rough demo, a recording or a story that isn’t landing yet. We start with your audience and goal.
Agree on the narrative and a focused scope, then create the video and supporting content that fit.
Review together, refine the message and hand over the agreed assets for your team and channels.
There’s a good story in there.
Tell Greg what you’re building, who it’s for and what you want people to understand.
Book a 30-minute introPersonally managed. We'll confirm scope together before work starts.
